The CEO Game Deck Library
Every card takes a real challenge you face as a CEO and turns it into a practical prompt. Read any card free and play today's draw. Sign up to unlock the member portal. Save what lands, search the deck, email any card to yourself, and more.
Clubs
The personal journey from doer to leader. Clubs are about force, transformation, and growth through challenge. This suit covers reframing, emotional discipline, limiting beliefs, and how CEOs lead themselves when no one else is watching.
- Limiting Mindset
How do I stop a scarcity mindset from limiting my business decisions?
Stop starting from what you have and start from what you want, then work backwards. Dr. Benjamin Hardy and Dan Sullivan call this escaping the Limitation Mindset: the resources follow the goal, not the other way around. Read more
- Luxury to waste time
Why do CEOs need unstructured time to think?
Because creative thinking needs free time, not a full calendar. If every hour is spoken for, you are working in the business and never on it. Time deliberately left open is where the experiments and big ideas come from. Read more
- Reframe
How do I respond when my team says something can't be done?
Reframe it: replace "this won't work" with "what would need to be true for this to work?" The question turns an obstacle into a checklist, and a complaint into a plan. Read more
- What DON’T you want to do?
What interview question actually reveals an A-player?
Skip "what are you great at?" and ask what they are NOT good at and don't want to do. Honest, specific answers signal the self-awareness A-players have; polished non-answers tell you just as much. Read more
- The Loneliness of a CEO
Why is being a CEO so lonely, and what can I do about it?
Because the buck stops with you and few people can safely hear your doubts. Build your support before you break: a leadership team you trust, a peer group of fellow CEOs, and a coach. Read more
- The Art of Leadership
Is there one right leadership style I should copy?
No. Leadership is an art, not a formula: study the frameworks, then develop your own style instead of impersonating someone else's. The leaders who last are the ones who lead as themselves. Read more
- Love the Problem
Why isn't anyone buying my product even though it's good?
Because you love your solution more than the customer's problem. Fall in love with the problem you solve, validate that customers feel it, and traction follows; a great product without a loved problem stays unsold. Read more
- Why a Coach?
Why do CEOs hire a coach when business advice is free?
For the same reason athletes with talent still have coaches: information is free, but change is not. A coach brings accountability, outside perspective, and pace that books and podcasts cannot. Read more
- AI, not How
How should a CEO start using AI in daily leadership work?
Change one question: instead of "how do I do this?", ask "how can AI help me do this?" It is the Who Not How principle with AI as the who, and it turns AI from a curiosity into a working partner. Read more
- The Good News about Good News
Why start meetings with good news or wins?
Opening every meeting with good news builds optimism and connection before the problem-solving starts. It feels forced for a week, then it changes the room: energy up, defensiveness down, better decisions. Read more
- Coach or Couch?
Should a CEO get a coach or a therapist?
Often both. A coach moves your business forward; a therapist clears what is holding you back as a person. The stigma is gone, and the CEOs who grow fastest usually have a coach AND a couch. Read more
- On Hiring Assistants
Is hiring an executive assistant worth it for a small company CEO?
Yes, and earlier than you think. Dan Martell's Buy Back Your Time math is simple: an assistant buys back the hours you spend on work someone else could do, and those hours become strategy, sales, and sanity. Read more
- The Art of Slowing (TF) Down
Why do I keep making bad decisions under time pressure?
Because most urgency is manufactured. Count to ten and check the real timeline: few decisions genuinely need an answer today, and speed taken on the wrong ones quietly kills your best thinking. Read more
Diamonds
Protecting and spending your scarcest resources. Diamonds are sharp, tactical, and about value creation under pressure. This suit includes cards on time, meetings, delegation frameworks, clarity of ownership, and avoiding waste.
- The 10-80-10 Principle
How do I delegate when I think I can do the job better myself?
Use Dan Martell's 10-80-10: you shape the first 10 percent, hand over the 80 in the middle, and polish the last 10. You keep the standard, they get real ownership, and you escape the trap of doing everything yourself. Read more
- Time Audit
How do I find out where my time actually goes as a CEO?
Run a time audit: track everything you do for two weeks, then sort each activity by the value it creates and the energy it gives or drains. You cannot claim your time back until you can see it. Read more
- Meeting Prep
How do I stop meetings from being derailed by surprise topics?
Send a short agenda before the meeting, and hold people to it. Skip the preparation for a short meeting and you trade it for a long one, spent clarifying instead of solving. Read more
- Prioritization
How do I make time for the things that actually matter?
Stop saying "I didn't have time" - the honest version is "I didn't make time." Schedule your priorities before the week fills up, pick one thing that matters most, and do it first. Read more
- The “Don’t Do” List
What is a don't-do list and why should a CEO keep one?
It is the list of things you will deliberately STOP doing this quarter. Stopping old habits is harder than starting new ones, and what you don't do determines what you can do. Read more
- Big Debate v. Big Decisions
Why do my leadership meetings end without clear decisions?
Because the debate and the decision were never separated. Kim Scott's advice: declare up front whether the meeting is for discussion or for a call, and who makes it. Passion in the debate, clarity at the decision. Read more
- The Evil of Daily Huddle
Are daily huddles worth it or a waste of time?
Worth it, and non-negotiable in Metronomics: a few minutes of daily visibility builds team cohesion and makes accountability automatic. The people who resist the huddle loudest are often the ones the huddle would reveal. Read more
- Where did all the money go?
Why is my business growing but always out of cash?
Because revenue growth hides leaks. Five common traps drain profit while the top line looks healthy; find them in your P&L before you celebrate growth, or you will keep driving blind. Read more
- Meeting Cadence
What meeting rhythm should a leadership team have?
A fixed rhythm: short daily huddles, a weekly team meeting, and quarterly planning. It looks like more meetings but produces fewer, because the rhythm absorbs the random requests that otherwise take over your calendar. Read more
- Profit Map
How do I find which customers and products are actually profitable?
Map profit by customer AND by product, not just in total. Jonathan Byrnes' research says about 40 percent of any business is unprofitable; the map shows you which 40 percent is stealing from the rest. Read more
- The Cost of Hesitation
When does waiting on a decision cost more than a wrong decision?
When the delay quietly becomes the decision. Pick the moment a call must be made, own it, and track what hesitating costs in payroll and momentum; an imperfect decision usually beats an expensive drift. Read more
- Value of AI
Where does AI actually deliver value in a business today?
Start with the boring, repeatable work: drafting, summarizing, sorting, first-pass analysis. Confidence built there earns the bigger bets; chasing magic first is how companies conclude AI is useless. Read more
- The Dreaded Weekly Meetings
How do I make weekly team meetings worth attending?
Give the weekly one purpose: progress on the quarter's goals. Right people, tight agenda, decisions over updates; anything that doesn't serve the path to the quarterly goals belongs somewhere else. Read more
Hearts
How you hire, grow, and lead your people. Hearts represent relationships, team dynamics, and emotional truth. These cards speak to hiring, feedback, values, trust, and the health of human systems inside the business.
- The Sandwich is Dead
What should I use instead of the feedback sandwich?
Drop the praise-criticism-praise wrapper; smart people see through it and the message gets lost. Say the hard thing clearly and kindly, in Marshall Rosenberg's spirit: honest observation, real impact, clear request. Read more
- Delegation v. Abdication
What is the difference between delegating and abdicating?
Delegation hands over work while keeping accountability and support; abdication tosses the task over the fence and looks for a scapegoat when it fails. If your people fail alone, you didn't delegate. Read more
- Topgrading as a “Luxury”?
Is careful hiring worth it when we need people urgently?
Especially then. "We can't afford to hire carefully" is how companies on fire keep starting new fires. Hire slow, fire fast: a rushed wrong hire costs far more than a rigorous process ever will. Read more
- Setting Expectations
Why does my team keep failing at what I delegate to them?
Because success was never defined before the handoff. A function scorecard states what the role owns and what winning looks like; define it first and delegation, hiring, and reviews all snap into focus. Read more
- Employee v. Customer Experience
What matters more, employee experience or customer experience?
They rise and fall together. Tiffani Bova's research shows empowered employees create better customer moments in real time, no script required; starving one side to fund the other undermines both. Read more
- Why do A-players leave?
Why do my best employees keep quitting?
A-players leave when they carry dead weight, stop growing, or stop believing you will act on what everyone can see. The regrettable departures are usually a delayed bill for decisions you avoided. Read more
- In Trust we trust
How do I build real trust in a leadership team?
Make vulnerability safe and abuse of it unacceptable. You cannot measure trust, but you know instantly when it is missing; without it every meeting is theater and every decision is renegotiated in the hallway. Read more
- The Value of Values
Do company core values actually matter or are they wall art?
Lived values are a daily decision tool: who you hire, who you promote, what you refuse to do for money. Defined clearly and used daily they shape culture; laminated and ignored they breed cynicism. Read more
- What do you recommend?
How do I stop my team from bringing me every decision?
Answer their question with one of yours: "what do you recommend?" Most questions are really requests for permission; that one question hands the decision back and builds confident decision-makers fast. Read more
- The 1-3-1 Principle
What is the 1-3-1 rule for problem solving?
Anyone bringing a problem brings one clear problem, three possible solutions, and one recommendation. It turns your team from problem reporters into problem solvers and frees you from being the answer machine. Read more
- The Power of Language
How does the language leaders use change team behavior?
Words steer thinking: "we can, if" opens the same door that "we can't, because" slams shut, and every "but" erases the sentence before it. Change the phrasing and the room's creative energy follows. Read more
- Aircover and Tailwind
What should a board actually do for a CEO?
Two things: aircover (protection and credibility when you need it) and tailwind (doors opened, momentum added). A board creating homework and headwind instead is a problem to manage, not a resource. Read more
- The Human in the Machine
Does focusing on people development hurt business results?
No: use results to grow people rather than using people to get results, and the results compound. Norman Wolfe's The Living Organization argues the machine view wins quarters while the human view builds companies. Read more
Spades
Building the business that runs without you. Spades are about depth, structure, and long-term consequence. This suit includes cards focused on clarity of direction, scalable systems, execution frameworks, and foundational planning.
- The 20-mile march
How do I make progress on a goal that feels overwhelming?
Commit to a fixed daily dose of progress, in good weather and bad. Jim Collins calls it the 20-Mile March: steady daily steps compound into big wins, while heroic sprints burn out before the finish. Read more
- Trip from LA to NY
Should I wait for a clear vision before acting on my business?
No: start moving in the broadly right direction and let the road teach you. Heading from LA to New York you don't need the exact address to know you should drive east today. Read more
- Metrics that Matter
How many metrics should a CEO actually track?
A handful you will act on, not a dashboard you admire. Three questions pick them: what decision does this number drive, who owns it, and what happens when it turns red? Read more
- Prove – and Improve – your Model
When is a business ready to scale?
When the model is proven: real customers, delivery you can repeat, and numbers that still work when you multiply them. As Kasey Jones puts it, prove the model first; scaling a shaky one just makes it fail faster. Read more
- Metric Ownership
Why do our dashboards never lead to action?
Because numbers without owners are decoration. Every metric that matters needs one named person who watches it, explains it, and acts when it moves; ownership is what turns measurement into management. Read more
- Core Customer
How do I define my target customer without losing everyone else?
Pick the ONE customer your business serves best and build everything for them first. Trying to serve everyone scatters marketing, drags sales cycles, and blurs strategy; the core customer sharpens all three. Read more
- To Plan or Not To Plan
Is business planning worth it when forecasts are always wrong?
Yes, because the plan is the least valuable output of planning. The process aligns the team, sharpens thinking, and builds the muscle to adapt; the projections were never the point. Read more
- Function Scorecards
What is a function scorecard and why use one before hiring?
A one-page definition of what a role owns and what success looks like, written before you look at candidates. Define the function first and you hire to a clear standard instead of a gut feeling. Read more
- Death Valley
Why do most companies get stuck around $1M in revenue?
Because what got them there cannot carry them further: sales that depend on the founder, heroics instead of systems. Companies cross this valley by rebuilding for the next stage before they need it, not after. Read more
- The Circle(s) of Business
How do I find the real bottleneck in my business?
Look at the whole system before investing in any one part; the real bottleneck is rarely where the noise is. Pouring money into sales while delivery or cash is the weak link changes nothing except how fast you spend. Read more
- On Strategy
What is a business strategy, actually?
A unique and valuable set of activities: what you do differently that customers value and competitors won't copy. A plan is not a strategy, a goal is not a strategy, and "grow revenue" is neither. Read more
- How to AI?
How should a company adopt AI without falling behind?
Two honest paths: become the trailblazer yourself, or pay people who already are and ride their wave faster. The expensive option is the middle one, dabbling forever while calling it a strategy. Read more
- The Integrator
What is an Integrator and does my company need one?
The Integrator runs the now so the Visionary can shape the next. If the business has become a burden that runs on your daily presence, you don't need more hours, you need your Integrator. Read more
Jokers
Make your own conclusion about what Jokers are about!
- On Repetition
Why do leaders have to repeat the same message so often?
Because a message lands when the listener is ready, not when you first say it. Repeat it until they say it back to you as their own idea; that is not failure, that is how leadership communication works. Read more
- Full Deck
How many cards are in The CEO Game deck?
A full deck: 52 published cards plus the Jokers, each one a real leadership challenge turned into a practical prompt, drawn from books, coaching conversations, and the occasional hard lesson. Read more
- On Learning
How can a busy CEO keep learning without drowning in books and podcasts?
Stop trying to keep up with everything. Pick one idea, go down that rabbit hole until it changes how you work, then pick the next; these cards exist to hand you the next rabbit hole. Read more
Beyond the deck
- Reviews, Ratings & Feedback
How do I make performance reviews useful instead of dreaded?
Replace the annual ritual with structured quarterly check-ins against a clear scorecard. Consistency beats ceremony: when feedback is frequent and tied to agreed expectations, reviews stop being feared and start being used. Read more
- “Depleted” Labor Market?
Why can't I find good people to hire?
Before blaming the market, audit the offer: pay, growth, flexibility, and how your company treats people are all public knowledge now. Good people apply to places worth working; make yours one and the market refills. Read more
- “I’ve been in your shoes…”
Why do personalized-sounding sales pitches backfire?
Because "I've been in your shoes" without homework is a lie the reader can smell. Claiming to know someone's situation you never studied kills trust in one line; genuine research earns the meeting instead. Read more
- It’s the change that defines us
How do I unite a team after new people join?
Give them a challenge to face together. Harari's observation holds for companies: groups are defined by the changes they go through side by side, not by how long the old guard has known each other. Read more
- Get Curious before you get Furious
How do I keep discussions from turning into heated arguments?
When the fight reflex kicks in, ask a question before you answer. Get curious before you get furious: most flare-ups are misunderstandings, and one clarifying question defuses what an hour of arguing cannot. Read more
- Delegate Problems, not Tasks
How do I get my team to take initiative instead of waiting for orders?
Hand them problems, not tasks. A task is an order to complete; a problem is a challenge to own. People rarely volunteer for assignments, but they will fight to solve something entrusted to them. Read more
- Lovable Losers and the Other Ones
How do I honestly assess whether I have the right team?
Ask one brutal question about each person: would I enthusiastically rehire them today? An easy yes for everyone usually means you are not being honest; the hesitations are your real to-do list. Read more
- Imagining the Future
How do I set a vision when I can't picture the future?
Practice imagining it concretely: what does the business, the team, your week look like in three, five, ten years? A vivid imagined future pulls action toward it; a blank one leaves you reacting. Read more
- Impossible Goal
How can an impossible deadline actually help?
A hard constraint strips away every option that doesn't matter and reveals the one path that does. When "it can't be done" is off the table, clarity shows up remarkably fast. Read more
- Clarity before Feedback
Why should I ask questions before giving advice?
Because advice given before you understand the situation is usually wrong, and it shows. Ask one or two questions first: the right answer often changes once you hear the full story, especially under pressure. Read more
- Lead or Leave?
What should a founder do when the company outgrows them?
Face the fork honestly: learn to lead the company you now have, or step aside for someone who can. What got you here won't get you there, and pretending otherwise stalls everyone, including you. Read more
- Human Resources
Why do employees distrust HR, and how do we fix it?
Because HR too often serves control and paperwork instead of people. Rebuild it around support: growth, fairness, and honest answers. People are not "resources," and they can tell when a company thinks they are. Read more
The ritual is the game: three cards a day, chosen for you. Sign up to save the cards that land, search the deck, and pick up where you left off.
